RASHAD POOVANNUR
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Case Study &Technical Blueprint

Medical Rep Reporting System

Industry Pharmaceuticals
Country India
Project Type Field Force CRM
Core Stack
Laravel 7 Bootstrap 4 MySQL +1

A specialized mobile-friendly reporting system tracking daily sales field visits and pharmaceutical samples.

Business Challenge

Beyonce Pharm in Calicut struggled to coordinate field activities. Daily sales visits, doctor meeting reports, and sample distributions were compiled manually, causing lag and zero field auditability.

The Solution

I developed a lightweight Field Force CRM. Representatives submit doctor visit reports and sample distributions directly, providing immediate audit logs.

Key Features

Medical rep visit tracking A mobile-friendly interface for representatives to log doctor meetings right after they happen. Ensures high field accountability and captures immediate client feedback.
Doctor database A centralized registry of all target doctors, their specialties, and clinic hours. Reps use it to plan visits, and management uses it to assign territories.
Sample distribution logs Tracks the quantity and batch numbers of pharmaceutical samples given to doctors. Used to maintain compliance and prevent inventory shrinkage.
Visit reporting logs Generates audit reports of rep visits, highlighting completion rates against monthly schedules. Used by sales managers to evaluate field performance.

Technology Stack

Laravel 7 Bootstrap 4 MySQL Geolocation triggers

Business Outcomes

  • 100% field activity visibility
  • Zero delay in visit logs
  • Structured sales tracking
  • Reduced weekly administrative reporting hours

Client Profile

Client Context Developed for Beyonce Pharm, Calicut
Location Scope Calicut, India
System Architected In 2022
Production Status Completed

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